Customizing Your Amazon Product

When considering how or what to customise on the product that you are investigating, ask yourself the following questions

  1. What is reason people buy this product?
  2. What is their biggest complaint while using them?
  3. What is considered absolutely essential to the product?
  4. What is not considered essential?

Look at reviews

Learn from negative reviews (example – product arrived damaged , consider better packaging)

Why do people leave reviews?

They like the product a lot and it met or exceeded their expectation
They are disappointed and the opposite has happened


  • 4 & 5 Star review – What works, what is important and what isn’t
  • 3 Star review – What is potentially missing
  • 1 & 2 Star reviews – What are the minimum expected standards


  • What are the really important criteria for a winning product
  • How do you stand out?
  • How do you add value to the product



Aesthetic customizations
(Pattern, images, colours etc)

Physical customisations
(materials, utility, sizes etc)

Branding customisations
(positioning your logo on the product, packaging etc)